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Brand Strategy

Hexagon's brand portfolio comprises strong brands that are well known in their sectors. Each brand represents a strong tradition in its geographical region and sector, which is why Hexagon uses different brands for different customer groups or in different markets. The brands in Hexagon's portfolio symbolize high quality and represent high entrance barriers for Hexagon's competitors.
 

Hexagon works continuously to develop global product platforms to maximize the economies of scale between the various brands.